Our goal is to maximise your success and returns using the Adwords advertising program by Google.
We offer a true business approach to your PPC campaigns, and work hard to ensure your managed advertising program makes you the best possible returns on your advertising dollar.
Having worked online for many years, and also having a degree and background in Accounting and Marketing, Im confident I can bring the best set of skills to the table for your managed campaign.
Based in Nelson, New Zealand, we serve clients from all over the country and overseas.
Learn more about Adwords below and get in touch with us to get underway.
Why Adwords?
It’s fast
You can appear in Google, in front of huge traffic, for your desired search terms in as little as 30 minutes. Compare this to natural search listings, which can takes months to feature in…
If you understand how to manage a pay per click campaign…
You can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are clicking on, and what sales you’ve made, and what its cost to make them.
If you think about any other advertising, it’s the exact opposite…with the Yellowpages, do you know if anyone ever specifically rings from your ad? Without asking them….? The trackability is blind
How do you possibly plan effectivly if you cant determine what the results cost you?
It can tell you what the money terms are!
How do you even know what search terms you want to optimize your site for?
You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts.
Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialised knowledge and experience.
There are several problems that the novice advertiser runs into:
Google’s rules and tips and tricks to work within them
Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable or worse, damage your business.
These rules include:
Keyword grouping
Quality score
Ad relevancy
Click through rate management
Bid pricing
And many more…
Keyword research
I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you have access to the right tools and strategies.
Ad testing
If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.
Conversion tracking
Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
Tools
There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign.
Only sending visitors to the home page
There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem
We Know Google Adwords!
Google has created the most effective, targeted, easily measurable form of marketing & advertising in history.
With Google AdWords you can reach millions in minutes, and get in front of an appropriate audience and sell your goods or services to visitors through your region, New Zealand or the World.
We offer a true business approach to your Adwords campaigns, and work hard to ensure your managed advertising program makes you the best possible returns on your advertising dollar and digital promotions.
Based in Nelson, New Zealand, we serve clients from all over the country and overseas.
Having worked online since 2003, our skills in adwords span many industries and budgets, bringing our clients millions of clicks every year.
Why Adwords?
It’s fast. Its cheap. It gets results.
Google’s Adwords advertising program is the leader in online advertising media.
You can appear in Google, in front of laser targeted visitors for your desired search terms, around the clock. Compare this to any other advertising!
You can have endless feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are clicking on, and what sales you’ve made, and what its cost to make them.
Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialised knowledge and experience.
We are experts in:
- Keyword creation and research
- Quality score
- Ad relevancy and copy
- Click through rate management
- Bid pricing
- Competition Analysis
