Online Business – Common Problems
So your looking at getting a website built…..perhaps you only have a business idea, and you need a plan to make it all fit together.
This theme is common among a lot of people who wish to make the leap into online business, or an online presence for their offline business.
Starting out, its often hard to pinpoint some of the elements that make things work online for your business idea. Marketing and branding on the internet is often harder to nail correctly than it is in the physical business world.
Some of the key concepts to pay particular attention to include:
How will you get customers to your website?
Have you considered direct and indirect competition? Thoroughly?
Does your layout conform with accepted practices for general user browsing habits?
Does your plan include new-age web2.0 media elements?
How will you capture customers?
Have you developed a strategy for growth? For unpredicted growth? For stagnation?